The link between customers, data and trust increasingly defines success in 21st century business. To successfully transition in this new, data-driven world, organisations are changing the way they not only interact with their customers, but also how they operate their businesses. The effective collection, use and security of data are now core differentiators of enterprises, acting as a barometer of customer trust and a clear indicator of business success.

While the collection of data is commonplace in business, actually deriving value from that data and using it to inform business decisions is another challenge altogether. Eighty percent of businesses agree that using data to genuinely inform or meet business objectives is a key business challenge. Consequently, intelligent data-led companies are standing out from the crowd.

Companies need to digitize their ecosystems. Digital transformation is fast becoming less of a buzzword and more of a technical reality. Robotic Process Automation (RPA), AI, and machine learning are all helping employees work more at an optimal pace, by removing the burden of large volumes of time-consuming tasks.